Privacy Policy

Effective date: August 15, 2026

Brightwater Pool Co ("Brightwater," "we," "us," or "our") respects your privacy. This policy explains what information we collect when you visit brightwaterpoolco.com or request a quote, how we use it, and the choices you have.

Information we collect

Information you give us. When you request a quote or contact us, we collect the details you provide. This may include your name, email address, phone number, service address, pool details, the plan you select, and anything you write in the message field.

Information collected automatically. When you visit our site, we collect standard usage information through Google Analytics, such as the pages you view, how long you stay, the type of device and browser you use, your approximate location, and the site that referred you. Our hosting provider also records basic server logs, such as your IP address and the time of your visit. This information is collected using cookies and similar technologies.

How we use your information

We use the information we collect to:

  • respond to your quote requests and questions
  • schedule and provide pool service
  • communicate with you about your service or account
  • understand how visitors use our site so we can improve it
  • keep our site secure and prevent misuse

Cookies and Google Analytics

We use Google Analytics to understand how people use our site. Google Analytics sets cookies that help us see which pages are popular and how visitors find us. We use this only to improve our website. We do not use it for advertising or to build marketing profiles.

You can control cookies through your browser settings, and you can opt out of Google Analytics across all sites by installing Google's opt-out browser add-on at tools.google.com/dlpage/gaoptout. To learn how Google handles data, see Google's privacy policy at policies.google.com/privacy.

How we share information

We do not sell or rent your personal information. We share it only with the service providers that help us run our business, and only as needed for them to do their work:

  • Google, for website analytics
  • Netlify, which hosts our website and delivers the messages you send through our forms

We may also disclose information if required by law or to protect our rights, property, or safety.

Data retention

We keep the information you submit for as long as we need it to provide service and to meet our legal and business obligations. Analytics data is retained according to our settings in Google Analytics.

Security

We take reasonable steps to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Your choices

  • You can opt out of Google Analytics using the browser add-on linked above.
  • You can ask us to access or delete the information you submitted by emailing info@brightwaterpoolco.com. Depending on where you live, you may have additional rights over your personal information.
  • If we send you email and you no longer wish to receive it, you can ask us to stop at any time.

Children's privacy

Our site is intended for adults and is not directed to children under 13. We do not knowingly collect personal information from children.

Changes to this policy

We may update this policy from time to time. When we do, we will change the effective date at the top of this page.

Contact us

If you have questions about this policy or your information, contact us:

Brightwater Pool Co
St. Petersburg, FL
info@brightwaterpoolco.com
(727) 439-7483